Two new ad units named movie reminder ads and movie showtime ads are launched by Facebook.
Moviegoers often discover a film months before its release.
They often need reminders when a film they care about is about to hit theatres.
With movie reminder ads, when people see an ad for a film in their News Feed, they can now tap on the ‘Interested’ button to receive a reminder in their Facebook notifications when the movie hits theatres.
Facebook said, notification sends the people to details people on Facebook to look up showtime.
The People Also Purchase tickets on there. Meanwhile, movie showtime ads for films are already in theatres.
“We’re also introducing movie showtime ads for films that are already in theatres. Previously, researching showtimes required extra steps and additional searches. Now, when a moviegoer comes across a movie showtime ad, they can tap a ‘Get Showtimes’ button to go right to the Facebook movie detail page to find out where and when to see the film,” the social networking giant said.
Both the new ad units are currently available for all film studios in the US and the UK.