The BCCI on Wednesday announced that Paytm has acquired the sponsorship rights for BCCI’s International and Domestic matches; for the 2019-23 home season at the winning bid price of Rs 326.80 crore.
Paytm had won the sponsorship rights in 2015 for four years, at a bid price of Rs 203.28 crore.
The winning bid was Rs 3.80 crore, which is at 58 percent incremental value in comparison to the previous per match value of Rs 2.4 crore.
Mr Vijay Shekhar Sharma, Founder & CEO, Paytm said, “We are excited to continue our long-term association with BCCI; and the Indian Cricket Team.
India is scheduled to play the West Indies in the first Test in Antigua from August 22. This will the first match for India under the prestigious World Test Championship.