Instant Messaging App imo Raises Awareness Among Millions in the Wake of COVID-19 Pandemic

imo, a free video calling and instant messaging app, has taken slew of initiatives to raise awareness and…

imo, a free video calling and instant messaging app, has taken slew of initiatives to raise awareness and put a check on misinformation about COVID-19 pandemic. The efforts by imo were carried out at a global level. With a comprehensive dashboard furnishing verified information, the app has kept more than 20 million people apprised across countries such as India, Saudi Arabia and Bangladesh.

Scores of users & government bodies take to imo app to dispel misinformation, provide assistance amid COVID-19

As part of its CSR initiative at the onset of COVID-19 outbreak, imo began to take steps aimed at easing the situation for its users. It collated real-time data from impacted countries and disseminated the same through a dashboard. Apart from it, the app also catered information such as prevention and control, government announcements, verified reports etc through different meta-authorized content topics. It further ensured to dispel misinformation and unverified information circulated across social media boards. The average daily exposure of the pandemic-related content was recorded to be more than 10 million.

It was due to this comprehensive approach and the app’s massive global outreach that even some government authorities took cognizance of the steps taken. The Information Communication Technology (ICT) division of the Bangladesh government launched a healthcare call centre on the app on April 29 to provide medical assistance to its nationals stranded in Saudi Arabia. Five imo numbers were included in the programme through which Bangladeshi expatriate could schedule consultations with specific doctors.

Talking about factors behind the app’s global popularity, imo spokesperson said, “A major reason for our wide acceptance is the ability to provide stable calls even in unstable or weak network areas. Compared to other IM applications in the market, users can save more than 20% mobile data while using imo for video calls and messaging. We are happy that our tech-powered innovations have helped people.”

Apart from aforementioned initiatives, the app has also made some key changes in its functioning to ease out things for personal as well as professional usage. Based on the requirements of the COVID-19 scenario, the app upgraded its multi-person audio and video call mechanism. As many as 20 people can get connected at once on an audio call and 9 people on a video call through imo. While this is particularly helpful in organizing office meetings in a work-from-home situation, it is also of use for those who wish to connect with their loved ones in these trying times.

About imo

imo is a global instant communication platform providing audio and video communication service, instant messaging and public service functions. The app enables users to stay in touch with family & friends, and share their life moments anytime from anywhere. Users can also receive global news, information, and enjoy other commercial services through the app. As a worldwide leading social platform, imo has established meaningful connections for over 200 million users with their families and friends.

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Mobile Premier League (MPL) - Rogue Heist

Rogue Heist is one of the first multi-player Esports on the MPL platform and will see users face off against each other, with cash prizes for grabs for each battle and tournament. MPL currently has over 40 games on its platform.

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The game mode on MPL is Rogue Heist-BRAWL - a super fast, action-packed Esport mode. Each game lasts only seven minutes in which 10 players are pitted against each other to steal the maximum amount of money. Here, the players get the real feel of a heist, yet come out top gainers based on their individual performance. Based on the leaderboard, top players will win cash prizes on MPL, making it a virtual cash heist with real money for takes.

Commenting on the launch, Shubh Malhotra, Co-founder, Mobile Premier League, said, "Rogue Heist is a very exciting and engaging game and we are glad that it is launching exclusively on MPL, even before the Google Play Store. The graphics, gameplay, and the overall experience is top notch and our users are going to have the time of their lives, participating in a virtual cash heist. Lifelike Studios has done a great job optimising the game for our platform and we look forward to working with them to take Esports to all corners of the country."

"MPL has been our first choice for collaboration from the beginning. With the opportunity of exclusively launching on MPL (for real money awards), I am happy that we overcame many challenges by deep collaboration between both our teams. The biggest challenge was to reduce the size of the game from 1.5 GB to 450 MB for MPL users while still being able to provide the true Rogue Heist experience. As this is a live game, we plan on providing constant updates to keep MPL users engaged," said Ashish Beuria, CEO, Lifelike Studios.

"Rogue Heist will be a game changer, which is made in India. Our team is really excited and happy to launch the Esports version of Rogue Heist on MPL, as it gives us the opportunity to engage with their massive playerbase and geographical reach all over India and Indonesia, while at the same time providing an exciting, edge-of-the-seat shooting game experience to MPL players," said Bollywood Actor and Producer Arbaaz Khan.

About MPL

Founded in 2018, MPL is India's largest Mobile Gaming and Esports platform. It has grown to over 40 million registered users and currently has over 40 games, including titles like FreeFire and World Cricket Championship. MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL's app is available on both Android and iOS.

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