Fiinovation: COVID-19 Brings an Opportunity for us to Maximise Our Social Impact and Expand Our CSR Footprints says, CEO Dr Soumitro Chakraborty

With India speculating another lockdown theory, the poor and destitute population of the country is struggling to make…

With India speculating another lockdown theory, the poor and destitute population of the country is struggling to make ends meet with no food security and safe place to stay, their days of misery are far from over. Sudden announcement of the country-wide lockdown on March led to a complete shutdown of the economy and we saw the exodus of thousand of poor fleeing cities, trying to reach their native place, as they feared hunger might kill them before COVID-19 does.

Soon after the lockdown, government urged the private sector to step forward in country’s fight against COVID-19 and since then the corporate sector has been playing a crucial role in supporting the society and our frontline warriors. According to an analysis report by IndiaSpend on donations received by PM Cares Fund, at least Rs. 5,369.6 crore have been donated by private companies, industry bodies and social organisations as part of their corporate social responsibility (CSR) funds. Apart from the contributions made to such relief funds, corporates are partnering with CSOs to provide direct relief to the community.

During these testing times CSR is no more a credibility building PR activity, instead it’s an opportunity for the private sector to strengthen their commitments toward CSR. A Delhi based CSR-consultancy; Innovative Financial Advisors Pvt. Ltd. (Fiinovation), has been working tirelessly since the coronavirus outbreak to help those in dire need. They are currently working in the worst hit states like Delhi, Maharashtra, West Bengal, Odisha and Rajasthan. Dr Soumitro Chakraborty, CEO, Innovative Financial Advisors Pvt. Ltd. (Fiinovation), while talking about the scope of CSR in combating COVID-19 said, “COVID-19 brings an opportunity for us to maximise our social impact and expand our CSR footprints. With the support of our valuable partners and devoted team we have been able to provide relief to thousands of underprivileged and vulnerable families. There are many such organizations like ours, doing a commendable job in this hour of need.”

He further added, “In the times to come we will have to face the repercussions of the pandemic and it will continue to disrupt our lives. Especially, for the ones employed in the informal sector whose income has dried up due to the economic slowdown, would need our continuous support to survive in the post COVID world.

The global health crisis has left the citizens of the country under self imposed quarantine and with lockdown 4.0 coming to an end; companies are now focusing on scaling the relief and response strategy of their CSR initiatives. Despite all challenges, India Inc has prioritized the needs of the community and have been mobilising CSR funds and their resources to support the government and fill the gaps in response to COVID-19 pandemic. There is still a long road ahead for corporations who have been missing out on CSR to join the battle against COVID-19.

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Fiona Diamonds Campaign #RealHeroes – #RealDiamonds of India Creates a Storm on Social Media

Fiona Diamonds campaign "Real Heroes - Real diamonds of India" appreciates and expresses gratitude as a society to the true heroes of the coronavirus battle. The COVID-19 pandemic has changed the course of our lifestyles drastically over the last few weeks by affecting people across the globe. This has not just cooped us all up in our houses but also made us ponder upon several things. One being the fact that, during a crisis as such, one can truly identify the real diamonds amongst us, the true heroes; the frontline workers.

Fiona Diamonds - Ring

NGOs, BMC Department, Healthcare professionals, public servants, essential service workers are at the front end of this battle fighting it out with the pandemic up close, placing their lives at risk from time to time to ensure that the rest of us remain safe and sound at home. The campaign puts forth the idea that out of respect for these warriors, the absolute least we can do is stay at home and observe the quarantine guidelines. Fiona Diamonds appreciates few Corona Warriors by sending them souvenirs as a token of love.

Fiona Diamonds - Earrings

Mr. Suresh Agrawal of NGO Vishwas said, "Trying times like these are the true tests of humanity. This pandemic has been difficult for everyone and for some the blow has hit the hardest. While we take all precautions to keep the virus at bay, while the government, doctors, scientists work on a bigger level to get rid of this problem, it is our responsibility to stay at home and flatten the curve, to look out for people that may need our help, the people that aren't as privileged as us."

Parag Agrawal, Co-founder and CEO of Fiona Diamonds said, "It's a long and tough battle against the pandemic and those brave hearts are putting forth all their energy into keeping the rest of us and the world at large safe. We can do our bit by helping people in need and most importantly while maintaining social distance and staying at home and most importantly, saying thank you to all those warriors there."

"85 BEST employees and workers have been affected due to the coronavirus and up until now just about 25 have recovered and gone home. However, our recovery rate is gradually increasing. A lot of patients are asymptomatic but we still need to be cautious and that's why about 600 people in total have been asked to maintain quarantine. We are positive that we will soon get over this situation," said Dr. Anil Singal, CMO, BEST.

Ashok Raghunath Gaikwad of MCGM said, "We are all fighting against the virus, especially the people on the frontline that are dealing with it up close. We are ensuring disinfection and sanitization in all areas, especially the slums which are hotspots due to failure of maintaining social distance. I would request anyone who is hearing this to take precautions and maintain the prescribed social distance at all times for the safety of yourself and us all."