With the outbreak of COVID-19, there has been unprecedented upheaval around the world. Face masks has been helpful in dealing with the pandemic and curbing further spread of the virus. With face masks gradually becoming part of our lives and the reported harmful effects of the disposable masks, a lot of development has happened on having better masks for use. ‘Koyi-Taro’ by Anupma & Devika, a brand which is known for its perfect balance of traditional crafts and modern sophistication has launched an amazing range of eco friendly masks.
Koyi-Taro – Face Masks
Koyi-Taro masks are an assortment of all traditional Indian handlooms and textiles. The brand also works extensively with organic fabrics made out of waste plant fibre – soy, bamboo, corn – to name a few. The fabrics are soft, breathable, easy on the skin and also have anti-bacterial properties. Employing innovative fabrics and sewing techniques, Koyi-Taro face masks are durable, comfortable to wear, breathable, washable and reusable, allowing for more use and less waste.
“Appreciating the ‘Atmanirbharta’ thought, and understanding that change begins within ones self, we firmly believe the current times call for conscious effort and thinking towards a better and sustainable future. We at Koyi-Taro are trying to do our bit to empower the artists, craftsmen, artisans of the Indian textile sector and work towards bridging the gap between the maker and the buyer and also inculcating a sense of pride in a ‘Make in India’ product – thereby boosting the confidence of the Indian textile industry which has been severely affected by the pandemic. We are designing and developing face masks which have been advised by the Indian government for use by the general masses for protection and safety,” says Devika Agarwal, Co-founder Koyi-Taro.
The brand further aims to create awareness in the form of messaging on the labels of the packaging. This messaging would be informative, motivating and interactive, also assuring that this difficult situation too shall pass and we will emerge stronger and better. Koyi-Taro is open to collaborations and invites people and companies to be a part of this initiative.
Koyi-Taro is an Indian ethical fashion label by the mother-daughter duo Anupma Agarwal & Devika Agarwal. Their story started at the crossroad of crafts, culture and people. The simple game of dressing up changed into creating exclusive designs and narratives that reflect the beauty of traditions and emotions. Koyi-Taro offers contemporary silhouettes with curious detailings. The brand works intensively with Indian handlooms and textiles and Organic fabrics.
Anupma, a post-graduate from the Delhi School of Economics, with her working experience with The Cottage Emporium and the textile sector was no stranger to the colorful world of textiles, textures and tapestry. Devika – a NIFT Delhi alumni, a brand consultant and entrepreneur, was at a young age introduced to the idea and philosophy. With their passion and vision they commenced their journey to creating their brand ‘Koyi-Taro‘, sharing the united idea of creating fashion that gives people a chance to celebrate their personality through the rich Indian heritage that the brand celebrates with its designs. “We at Koyi-Taro believe clothing is not just limited to fashion. It’s a connection. It’s a narrative. It’s a journey,” says Anupma. Crafted with love, discover the brand’s complete range to enjoy the best of traditional crafts, ethical fashion values, and modern sophistication.