#KwaiSavage Challenge Brings Rap Artists Vejeeta and Its Simar Face to Face with Fans

#Savage, the latest rap song by Vejeeta, featuring Its Simar and Simran Kaur was released on short videos-sharing…

#Savage, the latest rap song by Vejeeta, featuring Its Simar and Simran Kaur was released on short videos-sharing app Kwai last Saturday.

On the Kwai app, nearly 14,000 users have participated in the #KwaiSavage challenge to win the opportunity to be on a live show with Vejeeta and Its Simar. Its Simar will host a one-hour Kwai Live session on Thursday, June 11 at 8 pm-9 pm. Vejeeta will host another Live session on Friday, June 18 at 8pm-9pm on the Kwai app.


For participation in the challenge, Kwai users have to post new videos showing them dancing to Savage, and while using a special #Savageface filter. Darbhanga resident and 24 years old Vijay Kumar, who goes by profile name ‘VJ the Mastitane’ on Kwai is one of the participants. “I am a big fan of Vejeeta and Its Simar,” he says, adding that he was eagerly awaiting the release of the song. “I’m making my own version of Savage song in Bhojpuri, I would sing it to them if I get the chance. It’s nice to see celebrities giving fans a chance to interact with them and making us feel like part of the song’s success,” says Vijay.

The song is also gaining popularity among high-profile Kwai users. Sarita Kumari, with close to six lakh followers on the app under her profile name ‘Naina055’, is a rap music convert thanks to Savage. This 37 years old homemaker from Palampur in Himachal Pradesh first heard Savage on her friend’s posts. “I never listened to rap or hip-hop songs before but now, thanks to Vejeeta and Its Simar, I’ve discovered a whole new genre. I’m constantly humming the lyrics of Savage, if I get to be a part of the live stream, I would sing and thank them for making such a catchy song,” she says.

Other fans are also loving the song and want to talk about it through their videos. “I was blown away by the lyrics and how the song flows so smoothly. I want everyone to listen to this fantastic song and through this challenge wanted more people to know about it,” says 22 years old Pinky Gupta from Masturi, Chhattisgarh. She is a rap music aficionado and a popular Kwai celebrity with nearly 94,000 followers on her profile, ‘Khejal’. “If I get a chance, I want to dance to Savage for the artists on the Kwai Live,” Pinky says.

We are thrilled with the response to the #KwaiSavage challenge and it is heartening to see thousands of videos with people displaying their outstanding creative skills in grooving to the song,” says a spokesperson for Kwai. “We are also confident that the legions of rap and hip-hop music fans on Kwai app will make the two Kwai Live sessions by Vejeeta and Its Simar a huge success,” the spokesperson adds.

Savage is released under the banner of Kali Denali Music and Saga Music, in association with J.Hind Films. The song is now available on all popular streaming and music downloading portals, under the label Saga Music.

Kwai app is free to download for Android and iOS users and it provides everyone with the platform to record and share their lives. With millions of users and original videos published every day, Kwai is one of the most popular short videos-sharing apps in India.

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Cyril Amarchand Mangaldas Advises Axis Bank on Acquisition of up to 30% Stake in Max Life

Cyril Amarchand Mangaldas advised Axis Bank Limited (Axis Bank) on acquisition of up to 30% stake in Max Life Insurance Company Limited (Max Life) from Max Financial Services Limited (Max Financial) by way of a secondary transfer of shares. For the acquisition, Axis Bank, Max Financial, and Max Life executed a share purchase agreement on April 27, 2020.

The General Corporate, Capital Markets, Competition Law and Taxation Practices of Cyril Amarchand Mangaldas advised on the Transaction.

  • The Transaction Team was led by Yash Ashar, Partner; and Indranath Bishnu, Partner; with support from Pranjita Barman, Principal Associate; Soumyadipta Chanda, Principal Associate; Anirud Sudarsan R, Associate; and Viraj Dhurrin, Associate.

  • The Capital Markets Advisory team was led by Gokul Rajan, Partner; with support from Aashima Johur, Principal Associate Designate.

  • The Competition Advisory team was led by Anshuman Sakle, Partner; with support from Kaustav Kundu, Principal Associate; and Shreya Joshi, Associate.

  • The Corporate Due Diligence team was led by Indranath Bishnu, Partner, with support from Soumyadipta Chanda, Principal Associate; Viraj Dhuri, Associate; Anirud Sudarsan R, Associate; and Soumyaditya Dasgupta, Associate.

  • The Tax Due Diligence team was led by Daksha Baxi, Head - International Taxation; Mekhla Anand, Partner; and Kunal Savani, Director; with support from Shiladitya Dash, Senior Associate; Bipluv Jhingan, Associate; and Jesika Babel, Associate

  • The Corporate Secretarial Team that assisted in preparing the RoC search report involved Manik Makwana, Senior executive - corporate secretarial services; Mihir Sangani, Executive - corporate secretarial services; Charmi Sanghvi, Executive - corporate secretarial services; Rasika Bharadkar, Executive - corporate secretarial services; and Shikha Mody, Executive - corporate secretarial services.

As a part of the Transaction, Axis Bank, Max Financial, Max Life, Mr. Analjit Singh, Max Ventures Investment Holding Private Limited (Max Ventures), and Mitsui Sumitomo Insurance Company Limited (MSI) entered into a shareholders agreement to record the inter se rights and obligations of the aforesaid parties.

The completion of the Transaction is subject to approval of the Insurance Regulatory Development Authority of India (IRDAI), Reserve Bank of India (RBI) and Competition Commission of India (CCI).

Cyril Amarchand Mangaldas takes forward the values going back 103 years, of the erstwhile Amarchand & Mangaldas & Suresh A. Shroff & Co., whose pre-eminence, experience and reputation of almost a century has been unparalleled in the Indian legal fraternity. Tracing its professional lineage to 1917, the Firm of Cyril Amarchand Mangaldas is now the largest full-service law firm in India, with over 750 lawyers including over 130 partners, and offices in India's key business centres at Mumbai, New Delhi, Bengaluru, Hyderabad, Chennai and Ahmedabad. The Firm advises a large, and varied client base that includes domestic and foreign commercial enterprises, financial institutions, private equity funds, venture capital funds, start-ups and governmental and regulatory bodies.

The firm, Cyril Amarchand Mangaldas, was awarded recently awarded with "India - Firm of the Year" at the AsiaLaw Regional Awards 2019 and "India Deal Firm of the Year" at the In-House Community Counsels of the Year Awards 2019. The firm was also named as the "Most Innovative National Law Firm of the Year - India for 2018" at the IFLR Asia Awards, having also been successful in winning the prestigious & coveted "National Law Firm of the Year, 2018 for India" at the Chambers Asia-Pacific Awards. The firm was also voted as the "Employer of Choice for 2018" from India, by the Asian Legal Business, now 4 years in a row, building upon the several awards that the erstwhile Amarchand & Mangaldas & Suresh A. Shroff & Co. had won in the past.