Apple said Tuesday that longtime marketing chief Phil Schiller will step down from his role and become an Apple fellow.
Greg Joswiak, who previously oversaw marketing of Apple’s products, will take over for Schiller as senior vice president of worldwide marketing, Apple said.
In addition to overseeing the App Store, Schiller, who is known for his on-stage appearances to introduce new Apple products, will continue to oversee Apple’s events.
“I’ll keep working here as long as they will have me. I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about,” Schiller said in statement.
Schiller’s departure from his formal role on Apple’s leadership team comes following several other notable departures over the last couple years, including head of design Jony Ive, PR boss Steve Dowling and retail boss Angela Ahrendts. But Apple also made an addition to its exec team in that time period with John Giannandrea, the head of artificial intelligence.
Joswiak, who goes by the nickname “Joz” within Apple, was vice president of worldwide product marketing before taking on the new role. He’s been an Apple employee for more than 20 years.
Schiller is one of Apple’s most visible executives, and makes frequent appearances presenting new products at the company’s keynote addresses.
Schiller’s work is far from finished. The App Store has become a flashpoint of scrutiny against the company, with notable developers like Spotify questioning the standard 30% cut Apple takes for app sales and subscriptions in the first year, claiming it hurts competition and favors Apple’s own apps instead. Spotify filed an antitrust complaint against Apple in the EU in March 2019.